as a web designer I believe that if my clients are successful then I’m successful. so I try to help them all the way with content analysis, copywriting, search engine marketing all the way. most clients tend to feel cozy thinking that once you get them on google they have arrived. not so. there was a time, it was just enough to stuff your content with keywords and rank well enough on google to drum up enough business and not worry about a thing. it so happened that ranking factors were extended to include link popularity even before the web took a decisively social turn. now it’s common knowledge that most search engines are including your standing with the social network to factor into your reputation which in turn will affect your rankings. so in order to increase your ranking, you need to increase your link popularity. but link popularity today must also include social media reputation. on the face of it, it makes a lot of sense. let’s take search engines out of the picture for a minute.
I told a client, ‘if you came to a village and you were selling peanuts, would you stay in your hut, or go to the marketplace?’ the online equivalent of the marketplace is the likes of twitter, facebook, diggs. these are places where you can let your presence be known, interact with people. to some with short term vision, it may sound like a waste of time but like the adage says: ‘it’s who you know’. as a business owner, you need to identify the marketplace where you’re most likely to find people interested in your offering and just be part of the conversation. don’t try to sell anything. if you’re not offering anything of value to the conversation, people are going to unfollow, unfriend or ignore you. if you make a lasting impression, they’re going to remember you. that’s all that matters. that’s good for your brand. and when they need something or know of somebody, they may think about you. people don’t realize but each time you leave a good impression on people online, they will check you out. that’s how you advertise. no need for hard selling.