before designing for the web, I used to be a graphic designer. so I understand the essence and objectives of visual communications. a website’s sole purpose should be to support your internet marketing effort. so, when I create a website, I help client identify their target audience so that products and services are aligned with the needs and desires of their prospects.
for a website to succeed online, it has to be findable, likable, trustable and has a clear call to action. there’s no point in users visiting your site if they cannot have a clear idea of what they’re supposed to do. so a successful web presence must include a layout that makes sense, ease of navigation and great content to help turn visitors into customers.
the samples on this page portfolio adhere to principles. web design is not only about making a web site that looks good but it’s about building web pages that make visitors stay long enough to get exposed to your message and click your way to business success.
in the example of green cleaning va, the theme was ‘green’, ‘clean’, ‘natural’, ‘healthy’, so I focused on colors that were suggestive of those notions. I invited client to check some online stock photo websites and made a pre-selection. client made the final decision and the end result was a layout that was clear, uncluttered, appealing but more importantly it says ‘green’.
for the xfda website the approach was different. this is a company that deals with medical issues but they’re a corporation. in line with their target audience expectation, the colors, predominantly blue, evoke health, but blue is also corporate and is muted enough not to distract from the main focus. the header is a photoshop montage that tells the story of the company in a unique way.