autoreverse web design has its roots in graphic design. so I understand the basics and beyond of page layout for print and web. a website’s sole purpose should be to support your internet marketing effort. so, when I build webpages, I help client identify their target audience so that products and services are aligned with the needs and desires of their prospects.
for a website to succeed online, it has to be findable, likable, trustable and has a clear call to action. there’s no point in users visiting your site if they cannot have a clear idea of what they’re supposed to do. successful web design must include a layout that makes sense, ease of navigation and great content to help turn visitors into customers.
the samples on this page portfolio adhere to design principles. designing for web is not only about making a web site that looks good but it’s about building pages that make visitors stay long enough to get exposed to your message and click your way to business success.
in the example of green cleaning va, the theme was ‘green’, ‘clean’, ‘natural’, ‘healthy’, so I focused on colors that were suggestive of those notions. I invited client to check some online stock photo websites and made a pre-selection. client made the final decision and the end result was a layout that was clear, uncluttered, appealing but more importantly it says ‘green’.
for the xfda website the approach was different. this is a company that deals with medical issues but they’re a corporation. in line with corporate consumers’ expectation, the colors, predominantly blue, evoke health, but blue is also corporate and is muted enough not to distract from the main focus. the header is a photoshop montage that tells the story of the company in a unique way.
if you have a web design project and want a website that will work hard for your business success, autoreverse freelance design is a great option.